EDITA EVOYAN | FOUNDER & CEO of THE HEROS GROUP
Business Mentorship and Financial Education for Professionals
FINANCIAL BUSINESS COACH | WEALTH MANAGEMENT
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About edita EVOYAN
Financial Industry Business Leader & Mentor
Edita Evoyan is a seasoned entrepreneur, mentor, and financial strategist, dedicated to helping individuals and businesses achieve financial independence and success. As the founder and CEO of The Heros Group, she has built a thriving organization of licensed agents across the U.S. and Canada. Her team serves a diverse clientele, from everyday families and business owners to high-profile individuals like professional athletes, artists, and public figures.
Her career did not begin in finance. With a master’s degree in architecture and design, Edita followed a traditional professional path before realizing that stability without ownership often limits long-term freedom. That realization led her to financial services, where she saw firsthand how access to education and opportunity can change the trajectory of individuals and families alike.
Today, Edita focuses on coaching and developing professionals who want to enter the financial industry through entrepreneurship, even if they have no prior experience in finance. Her mentorship emphasizes education, leadership development, and building sustainable businesses with integrity and purpose. Through her work, Edita helps new associates create paths toward time freedom, financial independence, and location flexibility, all while advancing a mission centered on education, opportunity, and the belief that no family should be left behind.
Edita’s leadership and work in financial entrepreneurship have been featured in national publications including USA News and CEO Times. You can learn more about her features and national publications by visiting our Press & Media page.
Frequently Asked Questions
Who is Edita Evoyan?
Edita Evoyan is a business leader and mentor in the financial services industry who works with professionals interested in entrepreneurship and business ownership. She coaches individuals who want to transition from traditional careers into the financial industry by focusing on education, leadership development, and long-term sustainability rather than short-term results.
What is The Heros Group?
The Heros Group is a mentorship and leadership organization within the financial services industry. Its mission is centered on expanding access to financial education while creating career opportunities for everyday Americans. The group focuses on training licensed professionals who can educate middle-income families and build independent businesses through structured mentorship and ethical practices.
Is this a job or a business opportunity?
This is a business opportunity, not a traditional job. There is no salary, hourly wage, or guaranteed income. Participants operate as independent professionals who build their own financial services businesses with coaching, training, and support. Income and results vary based on effort, consistency, and skill development.
Do I need a background in finance to get started?
No. Many people who work with Edita come from corporate, healthcare, engineering, education, or other non-financial backgrounds. Training is designed for beginners and includes licensing education, foundational financial concepts, and business development support. Experience is built over time through mentorship and practice.
What kind of people is this opportunity best suited for?
This path tends to attract professionals who:
- Feel limited by the 9–5 model
- Want more control over their time and income
- Are open to learning new skills
- Value education and long-term growth
- Are interested in entrepreneurship, not quick wins
It is not ideal for those seeking guaranteed income or minimal effort.
How does this relate to financial planning or wealth management?
The financial services industry plays a critical role in helping individuals and families understand money, protect income, and plan for the future. Professionals trained under this model focus on financial education first, helping people understand concepts related to budgeting, protection, retirement planning, and long-term wealth strategies. The emphasis is on education and suitability, not one-size-fits-all solutions.
Is this opportunity legitimate?
Yes. Financial services is a regulated industry. Professionals are required to obtain state licenses before working with clients, and all activities must follow compliance and ethical guidelines. Anyone considering this path is encouraged to perform their own due diligence, verify licensing requirements, and ask detailed questions about training, expectations, and compensation structure.
How do people earn income in this business?
Income is earned through a combination of personal production and, over time, leadership development. Professionals are compensated based on the work they do and the services provided, not for recruiting alone. Like any business, income varies widely and depends on effort, education, consistency, and leadership ability.
Can I start part-time while keeping my current job?
Yes. Many professionals begin part-time while maintaining their primary career. This allows them to learn the business, complete licensing, and build confidence without immediately giving up financial stability. Growth is typically gradual and intentional.
What kind of training and support is provided?
Training includes:
- Licensing education and exam preparation
- Ongoing mentorship and coaching
- Business and leadership development
- Education on financial concepts and communication
- Community support and collaboration
- The goal is to help individuals grow into confident, knowledgeable professionals over time.
What does “No Family Left Behind” mean?
“No Family Left Behind” reflects a belief that financial education should not be reserved only for the wealthy. Middle-income families often lack access to clear, understandable financial guidance. By training more professionals from diverse backgrounds, this mission aims to expand access to education and opportunity for both families and entrepreneurs.
Is there a guarantee of success or income?
No. There are no guarantees. Like any entrepreneurial venture, results depend on individual effort, learning, discipline, and time. This opportunity is best viewed as a long-term path to growth, not a shortcut.
How do I know if this is the right path for me?
This path may be worth exploring if you:
- Want to build something of your own
- Are open to learning and personal growth
- Value education and ethical business practices
- Are patient enough to build long-term success
It may not be a fit if you are looking for immediate income or minimal involvement.
What is the long-term vision?
The long-term vision is to develop a growing network of educated, licensed professionals who help expand financial literacy while building sustainable businesses. As more professionals step into leadership roles, the impact extends beyond individual careers to families and communities nationwide.
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